PERSONAL FINANCE FUNDAMENTALS A Behavioral Perspective Imagine, Learn & Grow
PERSONAL FINANCE FUNDAMENTALS A Behavioral Perspective Imagine, Learn & Grow
EASY TO READ, LEARN & USE

The Money Ride (TMR) Mission:
Provide an easy-to-read self-help book on the fundamentals of personal finance to help people gain clarity and confidence in their ability to manage their finances.
The book was created for two kinds of people. First, for teens TMR provides an introduction to personal finance fundamentals as a foundatio for future growth. Second, for "financial novices" of any age the book offers a refresher course using a behavioral perspective on a lifetime of money decisions.
The TMR curriculum was created for classroom and homeschool. The content is adaptable to learning levels and provides topic content and focus as well as lesson continuity. It is the perfect compliment to any and all institutional online courses.
Print books are available on Amazon for $10 each. Downloads of the complete book (English or Spanish), teacher's guide, and toolbox are just $5 each—making personal growth and financial well-being affordable to help as many people as possible.
"The Money Ride is the ride of a lifetime and we are all on it!..."

TMR is the product of:
-- Authors 35 yrs as CFP advisor.
-- Authors 7 yrs H.S. Business Teacher
-- 15 yrs classroom development.
-- 10 yrs serving TRiO programs.
-- TMR 1st Editon published 2008.
-- 6th Editon of TMR published 2025.
The Money Ride (TMR) uses time-tested brain-based learning techniques and a behavioral perspective to cover the five behavioral domains of personal finance: SPEND, SAVE, INVEST, PROTECT AND BORROW.
Every element is designed to
provide the "know-what" and "know-how" of personal finance as a foundation for financial well-being and success.
No Artificial Intelligence (A.I.) was used to create and/or author the TMR content.
The Money Ride is an essential part of the personal finance unit in my Senior Economics course. Bill’s innovative approach puts all the tools to understanding how money works into a succinct package students can compre-hend and reference for a lifetime of financial well-being.
David Jones
Teacher/LJHS
"The book, its great! Its short and to the point which is PERFECT for a student and someone who gets easily confused, about money…"
Charlotte R. / 12th Grade
"I learned more about managing my own finances in three days than I had my entire life."
Dion S. /11th Grade
"The Money Ride book got me thinking about aspects of money that I had never thought about." I really like the “Jiminy Cricket” effect of your budget system.
Luis F. / 12th Grade
I really enjoyed learning about how economics get applied in the real world and how your budgeting and money habits do have a major effect on your life.
Ian N. / 12th Grade

Economists assume people will do what they think is in their best interest
As a professional advisor for 30+ years, I observed that financial trouble often starts in the gap between thinking versus truly knowing what’s in your best financial interest.
The Money Ride helps close the gap between thinking and knowing.—turning uncertainty into clarity and hesitation into informed, confident action.
With some fundamental money knowledge, skills, self-awareness and discipline, anyone can take control of their finances and build a happier, more secure life.
"The Money Ride is the ride of a lifetime and we're all on it!..."
You can send me a message or ask me a general question using this form. I will do my best to get back within 24 hours.
7514 Girard Avenue, Ste.1727 La Jolla, California 92037, United States

We use cookies exclusively to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.